• Sonia Borrell

    Case Study

  • Overview

    Art collector, curator, advisor, lawyer, writer, philanthropist, and entrepreneur. Since founding the Tryson Collection in 2008, Sonia has dedicated her life to discovering talent, nurturing creativity, and curating excellence from Japan, South Korea, Indonesia, Germany, the UK, the US, Spain, and beyond. Her collection has been featured in some of the world’s biggest museums including the Kyoto City KYOCERA Museum of Art, the Thyssen-Bornemisza National Museum in Madrid, and the Museo Novecento in Florence. ​
    She owns works from the top figurative and contemporary artists, including Alex Katz, Takashi Murakami, Yoshitomo Nara, Jaume Plensa, and Robert Nava. With her Soniabblondon brand, she’s set to uplift the next generation of artists and collectors to advance the scene forward. ​As an art advisor for The Althari Group in Saudi Arabia, her commitment to cultivating the Kingdom’s art scene has captured acclaim in GQ, Harper’s Bazaar, Women’s Herald, L’Officiel, and others. ​ Her personal journey reflects her mission: Art lovers follow movements. Art collectors move them further.
  • Process

    1

    CONSULTATION

    We had an initial Zoom call with Sonia to understand her goals and requirements. During the call, we outlined a tailored branding strategy designed to position her as a top industry leader in her field.

    2

    ROADMAP TO SUCCESS

    Based on Sonia’s specific needs, we collaborated to develop a comprehensive roadmap, including strategic publications, a successful book launch, Google optimization, and contributor profiles—all designed to elevate her digital authority and strengthen her brand presence.

    3

    GET TO WORK

    We crafted SEO-optimized articles and secured Sonia's publication in top media outlets and web directories to enhance her Google presence. Additionally, we guided her through the completion and successful launch of her book on Amazon, making it a bestseller. By strategically positioning her at the top of Google search results with comprehensive information and images, we elevated her online presence and credibility to the next level.

  • Strategy

    • Craft compelling content that highlights Sonia’s success and unique journey in a powerful and impactful way.
    • Leverage Sonia’s story and accomplishments, combined with our extensive network, to secure features in leading publications.
    • Optimize Sonia’s online presence to rank her at the top of Google search results, showcasing her information and images prominently.
    • Elevate Sonia’s book to Amazon bestseller status, solidifying her reputation as a thought leader.
    • Enhance brand credibility and authority by positioning Sonia as a trusted expert and industry leader.
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    Ranked Sonia On Top Of Google Search Results

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    Made Sonia's Book An Amazon Best Seller

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    Made Sonia A Contributor In Disruptors Magazine

  • Got Sonia Featured On

    Click on the logos below to view the articles

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  • Results

    • We helped Sonia Rank Top On Google with all her information and pictures
    • Got Sonia featured on some of the world’s biggest media outlets including Business Insider, GQ, Harpers Bazaar, L'Officel, Yahoo, Disruptors Magazine, Women's Herald & More
    • Made her book an Amazon Best Seller.
    • Helped her with book formatting and got her book published on Amazon - "Art in Real-Time: Collecting Tomorrow's Masters"
    • Created an Amazon Author profile for her
    • Made her a contributor in Disruptors Magazine
    • Created powerful content and strategically got it placed on major media outlets and web directories to position Sonia as an authority and leader in her industry.
    • Tremendously boosted her press exposure, brand credibility, and Google search presence.