Imagine someone asking you to invest in Microsoft in 1986 or someone asking you to invest your advertising budget in google AdWords in 2001. Do you regret not making those investments or think that if you had a chance you definitely would? There is a similar opportunity right now and it's called Social Media. So, here we not trying to sell you on why you should use social media to its best potential to increase your and your brand's influence because we all know what potential social media has, as we use it ourselves every day and see everyone around us using it and it's no more limited to connecting with your friends or making new ones, people are buying goods worth billions, every day through social media. So, here you need to convenience yourself on why you should be investing your marketing budget on social media and not anywhere else.