• Daniel Mangena

    Case Study

  • Overview

    Dan Mangena is a best-selling author, entrepreneur, philanthropist and public speaker. He is completely self-made and has spent decades perfecting his world-class coaching methodology. His books, podcasts, events & retreats continue to help captains-of-industry and private individuals alike live an abundant, joyful, purpose-driven life. He offers many unique and effective free tools via his website.   Through his motivational speech, Daniel shares his vision of empowerment and joy. The books he has authored, his “Do it With Dan” podcast series (which is available on all major platforms), regular blogs, published articles and worldwide workshops; have all helped thousands across the globe.

    Daniel also offers coaching and consultations in groups and in one-on-one sessions. Each of these sessions honors his mission and helps his clients abundantly find meaning and joy in their lives.

    Daniel is also a voracious reader, publicly documenting his challenge to read a book every week. He loves to travel, write and perform as a singer-songwriter, and practice Kundalini yoga, meditation, and Brazilian Jiu-jitsu. He is also an outspoken promoter of entrepreneurial philanthropy, as well as an ambassador for the Mangena Foundation (in addition to working with several charities across the globe).
     
    Daniel approached us to correct his google knowledge panel and position himself as an industry leader in the life coach industry, he wanted us to build his online authority and google presence.
  • Process

    1

    CONSULTATION

    We had an initial email conversation with Daniel, where we identified his goals and requirements. On call, we discussed the PR strategy we would implement to help him establish as the top life coach.

    2

    ROADMAP TO SUCCESS

    Based on the needs of Daniel, we worked with him to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of himself and his brand.

    3

    GET TO WORK

    We wrote SEO optimised articles for daniel to improve his google presence. Then, we began the process of pitching the articles to some of the top publications to get him featured on them.

  • Strategy

    • Create powerful content that portrays Daniel and his success as a life coach in a unique way.
    • Leverage Daniel's story and work achievements along with our network of connections to get him featured in major publications.
    • Get his Google Panel corrected. (Showed his as a musician before)
    • Improve Google search presence for a variety of keywords.
    • Boost brand credibility and authority by positioning Daniel as an expert in the industry.
  • Featured On

    Click on the logos below to view the articles

  • Results

    • We established Bio, Pictures and Social Media accounts in Daniel Google Knowledge Panel.
    • Got Daniel featured on some of the world’s biggest media outlets including Yahoo, America Daily Post, Thrive Global, Net News Ledger, Disrupt Magazine, and Medium. 
    • Established him as top 10 life coaches in the world (#2 place) 
    • Created powerful content and strategically got it placed on major media outlets to position Daniel as an authority and leader in his industry. 
    • Tremendously boosted press exposure, brand credibility, and Google search presence.
  • Corrected Daniel's Google Panel

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    Ranked Top For Keyword "Improving the Essence of Mindset"

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    Google News Domination

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    Daniel Mangena On "Being Successful"

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    Daniel Mangena On "Maintaining Consistency" 

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    Daniel Mangena On "Empowering Life"

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