Cindy Maram
Case Study
Overview
Cindy Maram is a Producer and Global Entertainment Film & Media Executive and Influencer/Creator. She is the Founder, Editor-in-Chief and Host of the entertainment celebrity news, interview and indie film reviews digital publication, Dig IN Magazine (founded in 2008) and the talk-show, Dig IN Magazine Celebrity Interviews and Scooped Podcast, as well as the Founder and CEO of IN Close Entertainment, a Los Angeles-based creative and production company.
With years of Hollywood film industry experience as an award-winning independent film producer, personal talent publicist and media executive, serving as the Founder and CEO of IN Close Entertainment, she is a film producer of independent feature length and short films, personal publicist for award-winning films, such as I Am Normal and filmmakers, as well as interviewer of A-List celebrities on-and-off the red carpet during film festivals.
Additionally, year-round she provides support and coverage of the international and national film festival circuit at Sundance Film Festival, Cannes Film Festival, Venice International Film Festival and Mill Valley Film Festival, to just name a few, where she also works with the California Film Institute and Mill Valley Film Festival as a Promotional Media Partner via Dig IN Magazine and Festival Circle Corporate Sponsor via IN Close Entertainment.
Cindy approached us to position herself as an industry leader in the entertainment industry, she wanted us to build her online authority and google presence.
Process
1CONSULTATION
We had a Zoom call with Cindy, where we identified her goals and requirements. On the call, we discussed the PR strategy we would implement to establish her as a leader in her industry.
2ROADMAP TO SUCCESS
Based on the needs of Cindy, we worked with her to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of herself and her brand.
3GET TO WORK
We sent her a questionnaire that we would leverage to craft her content. Then, we began the process of content creation and getting her featured on top publications. We also started the work on her book and SEO strategy.
Strategy
- Create powerful content that portrays Cindy and her story in a unique way.
- Leverage Cindy story along with our network of connections to get her featured on major publications.
- Boost brand credibility and authority by positioning Cindy as an expert in the entertainment industry.
Results
- Got her featured on some of the world’s biggest media outlets including Forbes, Flaunt Magazine, Fashion Week Daily, Entrepreneurs Herald, The NYC Journal and many more
- Made her a senior contributor on Disruptors Magazine
- Created powerful content and strategically got it placed on major media outlets to position Cindy as an authority in her industry.
- Tremendously boosted press exposure, brand credibility, and Google search presence.
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