Aina Alive
Case Study
Overview
Aina Alive is an experienced Agile Coach and a Business Consultant currently working for Sun Life (Canada) and a founder and CEO at Bee Agile Tutoring. She is a keynote speaker at PMI/Agile and Leadership Development Conferences and Symposiums. Her book "It Starts with YOU. 40 Letters to my Younger Self on How to Get Going in Your Career" hit the #1 position in the #jobhunting category on Amazon.
Aina has close to 10 years of experience in transforming businesses, leading change and developing leaders.
Aina has a vision for a world where leaders and teams are empowered to experiment with and execute new ideas and produce maximum results.
Aina approached us to position herself as an industry leader in the business coaching industry, she wanted us to build her online authority and google presence.
CONSULTATION
We had a Zoom call with Aina, where we identified her goals and requirements. On the call, we discussed the PR strategy we would implement to establish her as a leader in her industry.
Based on the needs of Aina, we worked with her to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of herself and her brand.
GET TO WORK
We sent her a questionnaire that we would leverage to craft her content. Then, we began the process of content creation and getting her featured on top publications.
Strategy
Results
Made Her a Contributor In Disruptors Magazine
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Got Her Featured On Haute Living
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Google Domination
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