We all have seen this block at the top right corner of a search engine results page, some of us know what it's called, while others don't. This is known as the Google Knowledge Panel for those who are unfamiliar. The Knowledge Panel's role is to give users reliable information about well-known entities. The data is obtained from credible sources using Google search.

Why is a Google Knowledge Panel so Important?

The more digital real estate you occupy on the first page of Google, the more likely you are to stand out to potential clients. Securing your own Google Knowledge Panel means dominating the search results. Your potential customers have fleeting attention spans. By inserting your personal brand at the top of search results you establish unwavering credibility and authority.

Your own Google Knowledge Panel will include:

– Branded images of you

– Your main profession (Entrepreneur, Coach, Realtor, Author etc)

– A short, compelling bio

– Date of birth

– Businesses owned (If you have a company panel)

– Books you are an Author of

– Links to your primary social media accounts

Blending visibility and authority, a Google Knowledge Panel makes it easy for people to find you, see you, and do business with you.

Here is an example of how the Knowledge Panel looks: