Botanical Beach Babes

Botanical Beach Babes
Case Study
Overview

Botanical Beach Babes Los Angeles® fashion design and online retail sales platform were specifically created for sophisticated, stylish women who are selective about their fashion choices and conscious of their purchasing practices. Botanical Beach Babes Los Angeles® originally started as a philanthropic project aimed to promote new emerging sustainable fashion designers through the powerful use of their social media page, which currently features over 200K followers. Now, the North American, U.S.-based, online luxury sustainable retailer has become one of the most iconic and exclusive apparel brands favored by international celebrities, top models and bloggers.

Botanical Beach Babes Los Angeles® has continued to achieve success with the Summer 2020 debut of the Amoure Swimwear collection by Italian, Istituto Marangoni-trained Fashion Stylist + Designer Maria Ludovica Campana. It is one of the very few companies that actually grants its designers “free reign” over social media channels, which means that at any time, all of the designers can send digital deliverables that are reposted to its network online.
Do you know how powerful that is? The capability of providing your potential clientele and existing buyers of your brand with constant “behind the scenes,” real-time content is gold! All of the Designers at Botanical Beach Babes Los Angeles® are the direct spokesmodels for their brands, which allows them as a global company to operate at an affordable cost.

Laura, PR head at Botanical Beach Babes approached us to get her brand featured on top fashion magazines and help them with reputation management and social. media growth.
Process

1
CONSULTATION
We had an initial email conversation with Laura (PR Head Of Botanical Beach Babes), where we identified their goals and requirements. On call, we discussed the PR strategy we would implement to help them establish as the #1 Luxury Swimwear Brand.
2
ROADMAP TO SUCCESS
Based on the needs of Botanical, we worked with laura to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of the brand.
3
GET TO WORK
We got a journalist with 25 years of experience in fashion industry to prepare articles for botanical beach babes. Then, we began the process of pitching the articles to some of the top publications to get them featured on them.
Challenge

Giorgia had a decent amount of press when she approached us to help her get verified on Instagram but we knew that she needed more press to get her Instagram account verified. Our main goal was to craft a unique angle for her story and leverage that to get her featured on numerous mid-tier and top-tier publications. Getting to just mid-tiers wasn’t enough for social media verification, so we needed to leverage our network of connections to get her featured on some of the biggest media outlets that we have access to. After getting her featured on various outlets we had to contact the Instagram team and apply for her verification.
Strategy
Get Botanical Beach Babes featured on top fashion magazines.
Leverage Botanical Beach Babe's achievements along with our network of connections to get their story accepted in major fashion publications.
Improve Google search presence for a variety of keywords to help with website traffic.
Boost brand credibility and authority by positioning Botanical Beach Babes as one of the best luxury swimwear brands in the world.
Featured On
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Results
Got Botanical Beach Babes featured on some of the world’s biggest fashion magazines including Grazia, V Magazine, Fashion Week Daily & Haute Living
Helped them manage their Reputation on google
Helped them with Social Media Growth.
Created powerful content and strategically got it placed on major media outlets to position Botanical Beach Babes as the best luxury swimwear brand.
Tremendously boosted press exposure, brand credibility, and Google search presence.
Feature On Grazia
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Feature On V Magazine
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Feature On Haute Living
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Ranked Top For Expensive Keyword Luxury Sustainable Swimwear Brand"
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Helped With Google Reputation
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